a poster featuring a bike being pointed at by many different neon lights reading 'free bike!'
The main campaign poster, shining bright with neon lights.
don't miss out! one
My task here was to convert what is essentially a boring message — to remember to keep your bike locked up and safe — into something that the target audience would notice and respond to. I designed a flashing neon-led image demonstrating how an unlocked bike may appear to a potential thief. The artwork was later animated by my co-worker Kieran Bentley and displayed across social media and live screens across campus.
an arrow neon light
a neon light that reads 'free'
a neon light that reads 'free bike'
a neon light that reads 'free bike'
a neon light that reads 'free bike'
a neon light that reads 'free bike'
a neon light that reads 'free bike'
a neon light that reads 'free bike'
an animated landscape graphic of the bike surrounded by flashing neon lights
The animated version was used across campus on digital screens and on the University's social accounts.

Thanks for taking a look at this project!

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