free bikes for you! and you! and you!
|client||skills used||key words|
|The University of Sheffield||Digital Illustration / Photo Editing||Higher Education / Security / Neon|
|don't miss out!||one|
|My task here was to convert what is essentially a boring message — to remember to keep your bike locked up and safe — into something that the target audience would notice and respond to. I designed a flashing neon-led image demonstrating how an unlocked bike may appear to a potential thief. The artwork was later animated by my co-worker Kieran Bentley and displayed across social media and live screens across campus.|