I'm Ella Marke / I'm Ella Marke / I'm Ella Marke / I'm Ella Marke / I'm Ella Marke / I'm Ella Marke / I'm Ella Marke / I'm Ella Marke / I'm Ella Marke / I'm Ella Marke / I'm Ella Marke / I'm Ella Marke / I'm Ella Marke / I'm Ella Marke / I'm Ella Marke / I'm Ella Marke / I'm Ella Marke / I'm Ella Marke / I'm Ella Marke / I'm Ella Marke / I'm Ella Marke / I'm Ella Marke / I'm Ella Marke / I'm Ella Marke / I'm Ella Marke /

Anti-Bike Theft.

free bikes for you! and you! and you!

client skills used key words
The University of Sheffield Digital Illustration / Photo Editing Higher Education / Security / Neon
The main campaign poster, shining bright with neon lights.
don't miss out! one
My task here was to convert what is essentially a boring message — to remember to keep your bike locked up and safe — into something that the target audience would notice and respond to. I designed a flashing neon-led image demonstrating how an unlocked bike may appear to a potential thief. The artwork was later animated by my co-worker Kieran Bentley and displayed across social media and live screens across campus.
The animated version was used across campus on digital screens and on the University's social accounts.

Thanks for taking a look at this project!