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Love
your brain!

what does a healthy mind mean to you?

client skills used key words
The University of Sheffield Illustration / Character Design Mental Health / Higher Education / Student Communication
Normalising emotions that can feel isolating and alientating is an important part of the campaign.
What does it mean to have a healthy mind? one
Over the past few years, we’ve been seeing more and more productive conversations surrounding mental health and wellbeing. However, despite the progress, many still feel ashamed of their relationship to their mental health and have yet to engage seriously in the resources and help available.
What does it mean to have a healthy mind? two
This can lead to large numbers of young people viewing mental health as something only relevant to other people — those who are clinically diagnosed with specific illnesses or who are manifesting mental health problems in specific ways.
Worries about studying and exams cause a lot of stress — academic support is one part of this holistic approach to mental wellbeing.
The campaign helps point students to wellbeing services as well as encouraging good mental health practices.
How are you protecting your brain?
Different visual metaphors describe the varied ways students may be feeling — and how they can help themselves feel better.
The campaign looks to start a conversation as well as providing advice and pointing to services.
visualising emotion one
As part of a preventative approach to encourage early intervention before problems arise, we wanted to encourage all students to engage in good mental health and wellbeing practices. Just as you should exercise and eat well to have a healthy body, you have to put in work to have a healthy mental state, too. This was an entirely new approach for the University, so I created an entirely new visual language to talk to an audience who may have previously been resistant to mental health messaging.
An anxious, blaring siren worried about their exams.
Stickers and badges are used as a fun, interactive way to join in with the campaign.
visualising emotion one
To represent this holistic approach, I created a collection of characters to represent different aspects of mental health and wellbeing. The characters experiences all the different emotions and obstacles that we all do and deal with them using a wide range of physical and emotional care. By anthropomorphising the characters, I can create a variety of illustrations visualising topics which are often hard to put into words.
Another sticker.
Wishing all the students a happy Valentine's with a reminder to love themselves.

Thanks for taking a look at this project!