Lumi
Dental Care.
oral hygiene, but make it fashion.
project type | skills used | key words |
Packaging Design Course | Packaging Design / Branding | Lifestyle / Health / Beauty |
Stay fresh!
forming habits | one |
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In line with this idea of audience education comes the idea of routine. Ever more complex skincare regimes and habits create a sense of control for the consumer and loyalty to the brand. We can do the same with dental care. The Lumi product line is split into three ranges: Whiten, Protect and Strong, each with unusual and distinctive flavours. Broken down into numbered products, the audience can create a routine which becomes an important part of their day, morning and evening. |