Who Killed
Martin's Dream?

project type	skills used	key words
d&ad brief	Writing / Photography / Typography / Book Design	Anti-Racism / America / Politics

A reminder that apathy isn't enough.

where are we today?	one
Systemic and institutionalised racism persists because the people with the power to change it either don’t care enough to change or care very much about those systems staying in place. This campaign seeks to educate its audience about the very real effects of racism in society — to make people feel uncomfortable in continuing their pattern of apathy when aware of racial injustices.

where are we today?	two
The campaign uses the phrase ‘Who Killed Martin's Dream?' (referencing Martin Luther King, Jr.'s I Have a Dream speech) as an urgent and pressing slogan to emphasise how the dreams of the civil rights era have been lost to a system which still oppresses people of colour.

The front and back cover of the short book which examines statistics relating to the position of Black people in the contemporary United States.

the ten-point programme	one
With education at the heart of the campaign, finding new ways of understanding complex data and socio-economic politics was crucial. A short book explores the current position of Black Americans through the lens of the original ten-point programme of the Black Panther Party, first published in the 1960s.

the ten-point programme	two
In which ways have these demands for human rights been fulfilled? In which ways have civil rights processes remained stagnant or even reverted since the mid-century? Spoiler: not a huge amount has changed — in fact, not one of the original ten demands have been fulfilled. With economic inequality deeply entrenched in American society, racial equality is still desperately far away.

One of the inside spreads of the book, looking closer at institional racism in the American education system.