Odyssey.
grab your passport, we're going on a journey.
client | skills used | key words |
Odyssey Box | Branding / Packaging / Website Design | Lifestyle / Subscription / Haircare |

starting the odyssey | one |
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Odyssey is a bespoke subscription box of natural hair products, all created by Black-owned businesses, designed to guide the customer on their natural hair journey. Each month, the customer receives four full-sized products curated by natural hair influencer Chloé Elliott (@curlygalchlo). |
starting the odyssey | two |
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Many people in the natural hair community talk of their hair ‘journey’, acknowledging the time, energy and commitment it can take to learn to look after natural hair. We wanted to encapsulate this idea within the brand, by exploring visual motifs of circumnavigation and postal communication. |


selling quality | one |
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At £40 a month, the box is at a higher price point than some of its competitors. It is therefore particularly important to ensure the design reflected quality. The roughened details around the logo and illustrations are contrasted with slick, carefully set type and a subtle colour scheme. The website is designed with simplicity in mind. The box is showcased front and centre, highlighting the quality of the product. |
Begin your
journey here.



