we’re all eating jollof rice tonight!
|project type||skills used||key words|
|Independent University Project||Branding / Packaging Design / Illustration||West Africa / Food / Culture|
Talking through the universal language of food.
|perception vs. culture||one|
|Without access to cultural outputs from West Africa, along with negative portrayals in film and on television, negative perceptions of the region can flourish. Fascinated by the link between the way we access and enjoy the food of other cultures and how we view those cultures outside of their culinary produce, I began researching how creating accessible, mainstream brands for West African food products in the UK could help to create more positive perceptions of the region.|
|outside of the brand||one|
|Beyond simply introducing a new audience to West African food, the brand seeks to create direct connections between the British public and West African identities and economies in a tangible way. One advertising campaign, for example, allows the audience to win a trip to a villa holiday in Lagos, helping to generate excitement surrounding the potential for tourism in West Africa.|